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As the emerging format of digital music takes its position in the global music industry, EMI Music like many other record companies have had to adapt our business model. Long gone are the days of simple CDs, welcome the new era of CDs, DVDs, dual-discs, digital downloads, mobile tru tones, streamed media and preloaded hardware. EMI Music Australia boasts a huge roster of Australian talent, coupled with the mammoth catalogue of artists such as Coldplay, Rolling Stones, The Beatles, Robbie Williams, Frank Sinatra, Slim Dusty, Duran Duran, Kate Bush, Crowded House and much more.
On a day-to-day basis EMI undertakes the huge production task of reinstating and re-releasing catalogue products as well as investigating new and fun marketing initiatives that reflect the growing demands of the digital consumer. Anything that ranges from mobile phone technologies, to internet based entertainment, to portability in music devices, to subscription based deliveries on a variety of platforms; we are rapidly changing the way we do business. Our ultimate goal in this space is to make available any music, in any form, at any time, in any place.
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